Persona Fragrance Design and Animation

This project involves creating a new fragrance and representing it through 3D design and animation. The fragrance itself blends various ingredients in an unconventional way to produce a distinct scent. In my mind I understand how individual notes smell combined and isolated. I am not a perfumer but I can confidently say the notes of rose, sage, ambrette, red apple, labdanum, atlas cedar, sandalwood, and vetiver are a great combination. To establish a visual identity, a logo was designed to capture the essence of the fragrance's character but also what the company would aim to accomplish. Persona is the name of the company and is a great fit for a fragrance business. Persona is defined as someone's character and different fragrances can be representative of qualities of a person. I was inspired by the notes and the representation of a strong, leader oriented, but kind character. Cordial Warrior was the name that popped up in my head and was established as the fragrance name. Additionally, a 3D animation visualizes the fragrance's angles through motion graphics. This animation aims to engage the viewer beyond just the sense of smell. By combining fragrance creation, branding design, and animated storytelling, this project explores new ways to craft and present a scent experience. It utilizes modern tools to reimagine how fragrances can be developed and portrayed.