Baume Et Mercier UI Redesign
A redesigned website to elevate the luxury feel
A redesigned website to elevate the luxury feel
A redesigned website to elevate the luxury feel
A redesigned website to elevate the luxury feel
This case study details the comprehensive redesign of the Baume Et Mercier luxury watch brand's website, focusing on elevating the user experience to match the company's prestigious identity. Through meticulous research, purposeful UI design, and adherence to brand guidelines, the goal was to craft an immersive digital presence that reflects Baume Et Mercier's heritage of quality craftsmanship and refinement.
This case study details the comprehensive redesign of the Baume Et Mercier luxury watch brand's website, focusing on elevating the user experience to match the company's prestigious identity. Through meticulous research, purposeful UI design, and adherence to brand guidelines, the goal was to craft an immersive digital presence that reflects Baume Et Mercier's heritage of quality craftsmanship and refinement.
This case study details the comprehensive redesign of the Baume Et Mercier luxury watch brand's website, focusing on elevating the user experience to match the company's prestigious identity. Through meticulous research, purposeful UI design, and adherence to brand guidelines, the goal was to craft an immersive digital presence that reflects Baume Et Mercier's heritage of quality craftsmanship and refinement.
This case study details the comprehensive redesign of the Baume Et Mercier luxury watch brand's website, focusing on elevating the user experience to match the company's prestigious identity. Through meticulous research, purposeful UI design, and adherence to brand guidelines, the goal was to craft an immersive digital presence that reflects Baume Et Mercier's heritage of quality craftsmanship and refinement.
Visual Design
UI & UX Design
The project began with an in-depth analysis of Baume Et Mercier's brand essence, values, and target audience. A moodboard was created with the sophistication and luxury aesthetic detail in mind.
A simple color palette and typography pairing was selected to allow the brand's luxurious watch designs to take the stage.
User flows and sitemaps were mapped out to ensure an intuitive navigation structure that guides visitors through an engaging exploratory journey of Baume Et Mercier's collections and brand stories.
The final UI translations bring all these elements together into a cohesive, visually striking website design. Ample white space, thoughtful content hierarchies, and elevated product photography combined to create a premium digital experience befitting a true horological House.
The redesigned Baume Et Mercier website successfully translates the brand's heritage of luxury watchmaking into a modern, immersive digital platform. Through purposeful UI/UX decisions rooted in brand strategy, the new online presence effectively connects with the discerning luxury consumer, showcasing the company's artistry while providing an intuitive pathway to exploration and ownership.
