Ara Serif Font
Client
Designers
Services
Visual Design
Industries
Graphic Design, Branding, Marketing
Date
February 2024
The design process for Ara began with extensive research into older serif typefaces and newer contemporary visuals. I deconstructed some typical serif characteristics and tried rearranging them in different locations for each letter. There is rhythm and movement as well as balance when creating fonts but I wanted to challenge those ideas with some details that purposefully make the reader take their time with each letter and read at a slower pace.
High-end branding and editorial design were some of my inspiration. Ara's distinctive flair also lends itself to more expressive, avant-garde applications in areas like event promotions, apparel design, and product packaging.